Wednesday, 3 April 2019

Which products are likely beneficiaries of the Internet?


Which products are likely beneficiaries of the Internet?
Given that the usage of the Internet is highest amongst young, male audiences belonging to the larger towns and who belong to higher SEC groups, for this medium to be cost-effective, products having similar target groups would benefit the most from this medium.
The most likely examples that come to mind include telecom, financial products and services, products related to entertainment like movies (promotions and tickets), plays, contests etc, FMCG products where the core target audience is younger (deodorants, soft drinks), consumer durables to some extent and high-end services like tour operators, airline services, hotels etc.

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