Wednesday, 3 April 2019

Collaborative Marketing:


Team up with other business to:
Ø  Cross-promote - e.g. setting up links from one corporate Web site to another or offering special promotions in partnership with complementary goods or services.
Ø  Advertise - share advertising.
Ø  Participate in joint sponsorship of events, initiatives, informational Web
            sites, mailing lists, bulletin board systems, directories, etc.

Ø  Link exchange with trade/professionals associations to support credibility of firm, provide further market information to customers, build their awareness and prepare them for the action of purchasing.

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