Purchase-process Streamlining Tools
They eliminate such physical-world constraints as the need to walk into a store to purchase a product. Amazon’s one-click ordering system, for example, eases transactions by sparing repeat customers the inconvenience of inputting transaction data. Peapod’s shopping lists save consumers time by recording the products they purchased previously. The fact that most e-shoppers drop out of the buying process during the last clicks suggests that improvements along these lines might be very worthwhile.
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