Things an internet marketer can do to maximize the potential of his website

website: -

®    Domain Fault Repair – This function directs the web visitor to the right site after she/he potentially may have typed in the wrong Internet address.

®    Site Customization: - One of the web-based CRM most important advantages is the volume of information available to the browsing customer. Unfortunately, the sheer volume of information can be one of the weaknesses of web-based CRM design. Sites that offer customization features allow user to filter the content they see. The future of truly web-based CRM will be the completely “one-to-one” web sites. When properly customizable on the first visit, the customer on a next entry can choose to see only his/her own preferences. (Example: yahoo.com; my yahoo)

®    Alternative Channels – Different ways to contact the company are offered, for instance, Email, Fax toll-free numbers, Postal Address, Call back button and Voice over IP.

®    Local Search Engine – Allows the visitor to search on key words to quickly locate specific answers on the website.

®    Membership – The visitor can request a password. With this password he can continue surfing on password protected web pages within the website.

®    Mailing List – To receive more information, the visitor can add his/her email address to a list to receive automated emails.

®    Site tour – The visitor can follow a tour through the website.

®    Site Map – This is a hierarchical diagram of the pages on the website, also called a site overview, site index, or site map.

®    Introduction for First-Time Users– Visitors, who enter the site for the first time, can surf to an introduction page. This page contains information about “How to use the site most efficiently”

®    Chat – A main advantage of the Internet is its self-generating advantage. By allowing visitors to interact with each other and with the site, they create content for the site.

All this will help build a relationship with the customer and it will ultimately help the marketer to achieve his objectives.

            Internet has opened up new avenues for reaching the consumer. It is true that there is never a fixed way or strategy that a marketer can use to market its products and services on the internet but it is still very much an arena where creative thinking can take the company reach new heights. Thus we can say that marketing has not changed its shape. It is the same, unpredictable, unusual and creative field that needs constant change and open inputs that can work wonders for the company.