Internet marketing

Consider the ability to share information regarding product development .A manufacturer alerting everyone immediately of a delay and reflecting this delay on the shipment schedule in real time gives retailers. Transportation companies and importers the opportunity to take corrective measures. Communicating status and charges regarding product development schedules is just one way in which the internet is changing business relationships. The internet has given us at sears the ability to increase our communication to our internal and external customers and break down perceived barriers to management sears associates for e.g. can receive updates from the chairman via the internet as well as talk directly with him though regular web chats though broadcasts over the web .we hear the message delivered at financial analysts meetings at the same time the analyst are receiving it the internet also permits retailers to become more customer focused and responsive external customers now have the power to determine when they shop what they want to shop for and how they want to receive the goods(by mail, by truck, or for pickup at the nearest store). At the same time, information directly collected about customers buying habits assists retailers in tailoring product offering and promotions to individual . With the internet the cost of entry for a new vendor to communicate electronically with sears is significantly reduced as is the time frame to establish new vendors our extranet has given more control to our vendors, allowing them to readily access data-entery screens to set themselves up on our systems this saves sears the time spent on correcting data erroneously entered by individuals not familiar with the information .indeed the internet impacts all relationships easy access to timely accurate and targeted information by businesses and their suppliers, partners and customers fosters relationship that are one to one rather than one to many the personalization, communication and functionality that are the outcome enhance and reinforce relationship in ways not possible in the past .further implementation and extension of these principals will extend and enhance business relationships well into future.